This Day in History: March 21st, 1907

This Day in History: March 21st, 1907

Michelin tire Promotional Postcard 1910

BIG TIRE FACTORY FOR MILLTOWN

Famous French Concern, the Michelin, Buys Out the International and Will Enlarge the Plant- Millions Behind the New Industry.

Little Milltown is to have the biggest boom in its history.

The celebrated Michelin Tire Co. has bought the entire plant of the International Tire Co. there and will turn the factory over to the manufacture of its own tires. In addition to this, it has plans already drawn for another factory to join the present structure. They will begin the manufacture of the Michelin tires next September. Work on the new factory building, however, will be started before then,

Ever since the Home News printed the fact that a $1000,000 company was incorporated in Trenton last week by the Michelin concern, mentioning Milltown as its New Jersey office and J. C. Matlack as the agent in charge, there have been rumors about the deal. These rumors it was not possible to confirm at Milltown, for little was known there.

The Home News succeeded today, however. In locating the general manager of the Michelin Tire Co. in New York and he informed us positively that his concern had bought the Milltown factory and would Improve and enlarge the plant. He said, further, that they expected at the outset to turn out 300 tires a day and Increase it as fast as they could get help He said also, that everybody employed by the International now who knew his business would be retained, but could say nothing now about the executive branches of the factory.

It is understood that the Michelin concern paid a handsome price to the International for its property. It is also believed that the present hands of the departments at Milltown will remain under the new concern.

The Michelin tire is the most famous automobile tire in the world, being at French patented article. The tire is Imported Into this country in great quantities and the import duty amounts to a considerable amount.

It Is High Class and Expensive. The French company has long desired n branch plant in this country where they can make the patented tire and save the Import duty. They fixed upon Mil- town as the proper site for their plant. The French plant of the Michelin company is located at Lyons, France.